In this exercise, your group will come up with a plan to re-publish in print a book that has been digitized.
The menu of all the possible elements of such a book are below. All of them have a price tag. That’s because you must publish your book on a budget.
Your budget is $300,000. Spend it wisely! You will asked to provide a final total of expenses at the end of the exercise.
Below are links to sites where you can look at a digitized books. Pick one and then decide what menu items you want for your published book.
Project Gutenberg: http://www.gutenberg.org
Google Books: http://books.google.com
Menu Items:
1. Procuring copyright. If your book is still in copyright (published within the past 80 years), you’ll need to pay $50,000.
2. Desired page count. If you expect your book to have over 200 pages, you’ll need to pay an extra $25,000. (Remember the size of the book will affect how many pages in your book).
3. Book binding and size. If you publish your book in hardback, you’ll need to pay $100,000. In paperback, $50,000. And if your book goes beyond stardard size (for hardback), you’ll need to pay another $50,000.
4. Apparatus. What do you need beyond the text of the book itself? Do you need an introduction? An index? Appendices? For any of these items, you’ll need to pay $50,000. (Remember some people will pay more for these extras).
5. Illustrations. These are always an expensive item in a published book. If you illustrate, you’ll need to decide: black and white or color? As chapter headings, mixed in with the text in the chapters, or in a separate section of the book? $100,000 for color illustrations, $50,000 for black and white.
6. Audience and price. Who is the target audience for your book? And what is the price of your book? These two questions are very related. The price, depending on what it is, will either limit or expand the pool of buyers for your book.
7. Sales locations. Where will you sell your book? In a large retail chain bookstore such as Barnes and Noble? In small independent bookstores? In supermarkets? Sales location is also intimately related to your target audience. $25,000 in extra costs for selling at a retail bookstore, $50,000 for small independent bookstore.
8. Publicity. How will you advertise your book? Television commercials (add $100,000)? Book tour with the author (add $100,000)? Ads in newspapers and magazines (add $75,000)?
9. More publicity. Would you like your author on talk shows? That will cost you $100,000. On Oprah? $150,000. As an Oprah Book Club selection? $200,000.
10. And more publicity. Would you like some blurbs from famous authors? That will cost you $50,000. Good reviews? Obviously you can’t pay for good reviews, but it does cost something to get good reviewers. That will cost you $50,000.
There are a couple things that cost a little in legwork but pay major dividends in publicity and sales, in effect adding to your budget. They are book awards and selling film rights. As part of this exercise, an esteemed judge (me!) will decide whether your book is worthy of such honors and windfalls.